Nelson Santos is the proud owner of Lisa’s Bridal, the longest running bridal boutique in the lower mainland and Fraser Valley located in New Westminster, just outside of Vancouver, British Columbia. Together with his sister Celia Knol, Nelson has established a reputation for excellence and personalized service in the bridal industry.
In his role as Treasurer of The Better Bridal Group (BBG), Nelson is committed to enhancing transparency, advancing educational opportunities, and strengthening the sense of community within the organization. His focus is on supporting store owners through the sharing of best practices, fostering growth, and optimizing operational efficiencies.
Nelson’s extensive leadership experience includes an impactful tenure as President of the Vancouver Gay Volleyball Association from 2014-2023, where he developed a strong foundation in management and strategic planning. His contributions also extend to the North American Gay Volleyball Association as a member at large from 2022-present, and he has successfully organized large-scale tournaments with over 300 participants from across North America.
At BBG, Nelson aims to bring his expertise in organizational management and community building to drive the group’s mission forward, ensuring that members achieve their goals of growth, profitability, and streamlined processes.
Nelson is enthusiastic about the opportunity to apply his skills and experiences to the Better Bridal Group, contributing to the collective success and advancement of the bridal retail community.
