WHEN OUR INDUSTRY NEEDS A VOICE, NBRA RESPONDS


Use this page as an evolving timeline/case-study library.

Each initiative should have:

THE ISSUE

What happened?

WHY IT MATTERED

How could independent bridal retailers be affected?

WHAT NBRA DID

What action did NBRA take?

THE OUTCOME

What happened next?

WHAT RETAILERS CAN DO

Is further action needed?


FEATURED ADVOCACY AREAS

  • TARIFFS & INTERNATIONAL TRADE

    How trade policies affect wedding-gown costs, designers, retailers and ultimately consumers.

  • BRIDAL RETAIL IN THE MEDIA

    How NBRA helps communicate the retailer perspective during major industry stories.

  • CONSUMER AWARENESS

    Initiatives designed to educate brides about reputable bridal shopping.

READ THE STORY
SEE MEDIA COVERAGE
VIEW CAMPAIGNS