Our Blog
Here is some helpful information for you as a bridal store owner!
How to Leave Your Store in Good Hands While You Attend Conference
Prepare your bridal store for BBG Conference with practical tips for delegating, supporting your team, and stepping away with confidence.
More Than a Dress: The Just Girl Stuff Experience
Discover Just Girl Stuff in Ogden, Utah, offering personalized dress appointments, inclusive styles, and expert help for prom, bridal, pageant, and more.
The Best Investment I've Ever Made in My Shop Wasn't a Designer. It Was BBG.
Discover how joining Better Bridal Group helped a bridal boutique owner grow her business, find community, and gain proven strategies through mentorship, collaboration, and conference education.
What are you missing on your Website?
...and its sending brides + grooms to your competitors
Learn how to optimize your bridal store website to attract more appointments. Discover what brides and grooms want to find quickly to choose you over the competition!
The Bridal Store Owner’s Guide to Staying Relevant in 2026
Bridal retail is changing fast. Here’s how independent bridal stores can stay relevant in 2026 with stronger marketing, smarter appointments, better training, and a clearer in-store experience.
Prepared for Destiny
How Preparation, Community, and Unexpected Doors Shaped My Journey in Bridal
Daphne Hill is the owner of Daphne’s Bridal Boutique in Columbus, Georgia. She is an active member of Better Bridal Group and Engaged and believes that investing in community, leadership, and lifelong learning is one of the greatest gifts a business owner can give both their team and their customers.
National Bridal Sale Success Guide: How to Make July Your Best Sales Month Yet
The National Bridal Sale is one of the biggest opportunities of the year for bridal stores to increase appointments, move inventory, attract new brides, and boost revenue. In this comprehensive guide, Better Bridal Group shares proven strategies to help bridal store owners prepare for a successful National Bridal Sale, including how to market the event through social media and email campaigns, create impactful in-store displays, train your team for higher conversion rates, and maximize every appointment. Whether you're participating for the first time or looking to improve your results, these actionable tips will help you turn July into one of your strongest sales months yet while creating exceptional experiences for your brides.
What is the Better Bridal Group?
Better Bridal Group is a membership community built exclusively for bridal shop owners ready to grow without going it alone. Connect with fellow bridal boutique owners, share insights, and access strategies tailored to bridal retail — because the strongest bridal businesses are built together.
All about Engaged!
Discover why relationships are the foundation of success in the bridal industry and how networking communities like Engaged help bridal shop owners, bridal boutiques, and build connections, increase referrals, collaborate, and grow stronger, more profitable businesses together.
How to Maximize your BBG Membership
Discover how Better Bridal Group membership helps bridal shop owners and bridal boutiques grow with industry-specific support, real connections, and proven strategies to increase sales, improve client experience, and build a stronger, more profitable bridal business.
